History
ROLE: DESIGN DIRECTOR / MOTION
AGENCY: DROGA 5
History (formerly The History Channel) approached me to create a flexible design system that would allow them to quickly create a range of video content for their YouTube channel - History on YouTube.
I first came up with logos, stingers and a color palette to distinguish History’s YouTube practice as separate their the TV offering.
Finally we created a templatized system of customizable After Effects projects so History could generate their own content using our design system.
LOGO
SHOW HOSTS
History asked us to create a templatized show package that could be easily replicated for new shows.
We decided each show would have a different look and feel, but the basic build — titles, lower thirds, supers — would all follow the same structure.
We would come up with a custom logo and color palatte for each show that the designers and animators at History could use to create assets.
SHOW PACKAGE
WEB & SOCIAL